Provided by U.S. Chamber of Commerce
Article by Kaytlyn Smith , Contributor
Black Friday, the consumer holiday synonymous with unbeatable deals, has seen remarkable growth in popularity, with consumers spending an estimated $10.8 billion in 2024. This annual shopping event not only delights shoppers, but it also presents businesses with an opportunity to attract new customers and significantly increase their revenue.
Here are 15 strategies your business can implement to prepare for Black Friday.